nylon magazine, february 2009

i have long had a dream to live up high in the swiss alps in a little chalet, riding everywhere on my rickity bicycle, with fresh bread and cured meats in my basket, surviving on red wine and cheese fondues... and if i was a girl this image would be complete with a pair of hansel from basel socks, probably the long cable knitted ones with buttons...

but, alas, hansel isn't from basel. there isn't actually even a hansel. it's hannah, from los angeles. but i can forgive her. hannah from los angeles doesn't have the same poetic resonance.

but hannah most definitely knows a thing or two about socks. we will be carrying a mixture of northern hemisphere summer styles, and the southern hemisphere winter collection. from toasty knee highs with colourful knee pads & marionette inspired ankle socks to sexy silk rib tall socks. these definitely aint the kind of socks your nana would give you at christmas time... unless you ask nicely. ok?

the full range of hansel from basel socks will be instore in march.


crewsing for a bruising

andrea crews is not afraid of boobs. in fact i would go as far to say they embrace boobs... so to speak. andrea crews clothes are made to have fun in, they have that whole debauched parisian vibe nailed. i reakon they are the kinda girls that would be crazy, mad fun to go out partying with, i can imagine crawling home at 3am through dirty ole paris after a night on the tiles with them. then finding out the next day that they didn't get home until 10am, and after i left they met some guy who owned a boat, and they partied with carine roitfeld and yelle on this boat drinking moet, and smoking, and doing karaoke. and it was crazy. and i would feel lame that i missed all that.

where was i?

oh yeah. andrea crews is cool. the lovely maroussia at andrea crews was kind enough to answer my random questions.

name: my name is maroussia rebecq, dj name is mama roussia, my brand name is andrea crews, my grandma name is "princesse de chine"

right now the time is: it's cold outside but here in my office girls are warm and almost naked!

where abouts in the world are you?: we work in paris but sell worldwide

date of birth: 1983

label name: andrea crews

year label started: 2001

my new collection is entitled: sunset empire, a spring summer collection i produced for chicks that assume their activist and eccentric power!

concept/motivation behind new collection: reinvente the daily life, always playfull and creative!

the ultimate andrea crews lady or gent is: everyone who wants to have fun and those who have cool haircut

what do you know about new zealand? warm wool, gentle lambs, crazy landscapes, huge men with incredible tatoos, yeah it could inspire me for a collection!!

hoot, shag or marry:
shoot : missy elliot
shag : missy elliott
marry : missy elliott

omplete this sentence, I had a vision and my vision was: sharp

thank you. thank you james. see you.

the collection featured in the youtube will be available when we open in march.


romance was born

we love yeti. how can anything so big and fluffy be scary?? they are like the big bird of the "are they/aren't they real" animal world, alongside the lockness monster, and big foot.

we also really love romance was born (go figure! we are stocking them...) the spring/summer collection 'yeti magic' from sydney based duo anna plunkett and luke sales is inspired by...uh, yeti, and ice slushee's - that'll explain the multi coloured dip dying then...

in short it's cool. in long it's super friggin totally freakin cool.
i want it all, but i'm a boy... so i'm getting a tee shirt and thinking about the tote bag. if you get in quick you may be able to pursuade me otherwise... there is only one. quick! save me from myself!!

romance was born will be in store march.


bernhard willhelm

do you believe in love at first sight?? i do... the first piece of bernhard willhelm that I ever saw was a sweater dress with the word 'plop' emblazoned across it - plop!! jesus!! it was the perfect antidote to all the logo'd, serious, minimalist fashion that was going on at the time, and was just, well, completely absurd!

we are excited and super privileged to be the only store in auckland to carry bernhard's clothing line. as a teaser here is bernhard talking about his spring/summer collection, what he likes to do first thing in the morning, and playing drums in berlin... the collection featured will be in store when we open in mid march. stay tuned.

(ps. during the show check out the full-on outfit in the front row... wowsh!!)