the pleasure principle

photo courtesy of francois hugon

new to children of vision this season is new york label pleasure principle - think super soft and incredibly fine tee shirting fashioned into drippy hooded tops & voluminous dresses, and washed down fleecy sweatshirting hooded capes, and the season's must have silk biker jacket cape dress. it's equal parts dark and androgynous, and they make pieces you cant ever imagined you lived without. we asked them a few questions about their latest collection:

name(s) of designer(s): diva pittala & adrian cowen

right now the time is: 6.55pm sat feb 27th

And where abouts in the world are you?: manhattan

label name: pleasure principle

year label started: 2002

our new collection is entitled: high as a kite

concept/motivation behind new collection: part of the collection has been about taking generic items like the over-size t-shirt and using that as the starting point for more abstract designs, so from this point of departure some items have an oversize draped quality that works for either gender. when designing pieces that are specifically women's wear we avoid the cliches of typically 'feminine' decoration, which may result in the items appearing unisex.

the ultimate pleasure principle lady or gent is: martin cohn - our andrognye model this season

what do you know about new zealand? nothing..

shoot, shag or marry: this is the question that's been holding us up....

complete this sentence, I had a vision and my vision was… blurry

thank you.

view the entire pleasure principle collection instore now or online here.